• Your SEO will be greatly improved with the use of keywords. Include Artist Information. A contractor who is still in the process of building a client base may price their press release writing services more competitively. 1. Below is a solid SEO press release example. 3. Step #9: Analyze Your Backlinks. New Hire Press Release – Copy/Paste This Format and Example Copy/paste this new hire press release to create a new employee announcement for your organization to get more exposure and credibility. Press releases are texts that inform press representatives about the latest news from companies, institutions, or associations. Title: Explain the acquisition announcement and identify the companies involved. For example, “New York, NY – September 11, 2023 -“. Some companies typically have a press release each time they have a new product to launch on the market. Follow the steps below to write and distribute a media announcement celebrating your new team member: 1. Visuals and multimedia. Date and Dateline: Include the release date and the location of the press release’s. 06. Tip 3: Insert key information in the first paragraph. 1. ”. 1. Keywords Using keywords related to your niche or industry, and the products you sell will earn SEO credit for your press release. Having a look at some press release examples can help you craft yours. Sitetrail – Best Press Release Distribution Service Overall. End with your boilerplate. Press release examples. 51 usinessireom GIDCE EOT 1 A Guide to Press Release Optimization If you write for human consumption, search engines One of the first things that stand out in a press release is the location, and the date noted at the beginning of the lede. Increased online visibility and brand exposure: When properly optimized for search engines, press releases can increase a brand’s online visibility. Conclude with Contact Details and Boilerplate. This is a powerful tool for social media, internet searches, and branding. Step #1: Do Something Newsworthy Step #2: Develop Your Hook Step #3: Write Your Press Release Headline Step #4: Write Your Press Release Lead Step #5:. Bain & Company Launches NPS Prism, A New Business To Help Companies Create Game-Changing Customer Experiences. Quotations. No matter the topic, every audience wants to feel heard and like they are being spoken to on. Effective incorporation of essential elements like headline, introduction, office details, quotes, and contact information is key in writing a professional press release. Press release distribution is a targeted effort to get relevant media outlets to see and share your press release. The press release should explain the details of the partnership, including the names of the companies involved,. Introduce essential information, 5. SEO advantages. 1. 3 Public and private events. Press releases follow a unique structure: Headline – Optimize the headline with a keyword phrase, if possible. 1. You can (and should) include high-quality media assets for press release distribution. End with your boilerplate. Sep 22, 2023 10:00am EDT. You should write ‘FOR IMMEDIATE RELEASE’ or ‘FOR RELEASE ON [Date]’ on the top right-hand corner. This means that your press releases should still. Below is a press release example from Bulletproof, announcing a new product line. 2. 14. Rebrand Press Release Examples. Number of Employees: 5,100 (Cision, incl. In the preparation for this post, I've researched some good meta description examples, and the reason why they're good for SEO. Second and third paragraph: Go into detail on the acquisition—think of key players. Example #1 “ Website Launch Announcement! This has been in the works for weeks and the launch. 1. Some sites delete them after 90-180 days. To stand out, your headline has to immediately resonate and assert its relevance—in short, it should promptly tell journalists that your story is worth sharing. Press Release: News that is sent out or released by the company making the news. Insert Keywords. My personal preference is to have them right in the body of the release between. Use a formal, direct tone. The best way to learn is through experience; the second-best way to learn is from the experience of others. End with your boilerplate. co. The Quick Summary. Be sure to include answers to each of. The title is straight to the point, the paragraphs are informative but concise, and the boilerplate accurately explains the Nike brand. Best Press Release Distributor For Small Business. We've divided the collection into categories to help you find the examples most relevant to you; here are the Top 3. How to Write SEO Press Releases. Optimization of website code and structure. Note: We've included missing or non-optimized meta descriptions in our blog post about the most common technical SEO issues. The tone is professional and straightforward in reflection of the Nike brand, but you should adopt. Start Lead Paragraph with Location & Date. Include natural links to relevant content. Book press release examples. Image Source. No Comments. Using too many links makes the press release seem spammy and gives search engines a reason to penalize or block it from SERPs. Writing an SEO-friendly press release is not an easy job. Template Lab’s 46 press release templates for website launch, vendors, survey results, and more. Researching the right outlets for your press release gives you the best chance of success. Here’s an example of a press release from Google Cloud:. 2. Press releases for local SEO. The only time it is acceptable to diverge from this golden rule is when you include a quote. However, press releases may be the exception. , they set up a contract to pay $800 every month for two blog posts. In many cases a 500 word release is “just right” because it ensures you get to. It means that you should present the facts about your important event or new product that summarize the whole story. Press releases for local SEO. Tip 4: Add a press release summary. Your subject line is the most important part of your press release email. Here’s an example: Example of a press release template geared towards the gaming community. To write a press release for a company anniversary, craft an attention-grabbing headline, provide a concise description with unique selling points, include quotes from key company personnel, add visuals, and include a clear call-to-action. The company name, website, and targeted page should be defined. 10 Press Release Examples 1. g. Press release is a vital tool in order to get the words out about for your clients and even for your personal business. How to Write a Website Launch Press Release Step-by-Step. Issuewire is one of the top paid press release distribution sites with limited distribution for free pr. A journalist will open your email based on your subject line. Consider this your LinkedIn SEO strategy. The final step to optimize your press release for SEO is to. Moreover, journalists could be more likely to ignore your future press releases as well. A business acquisition press release is a brief public announcement by a company to introduce the acquisition of another business entity to the market. 1. Whether you’re shooting for top-tier news publications or niche blogs, this press release template will help you get more placements. The release covers all of the key details of the deal and is a great example of how to communicate an acquisition to the public. You should write your boilerplate as a series of bullet points or a concise paragraph. Include a brief, compelling caption that highlights the award’s name and reason for winning. Details about the company. A press release is information that the press or media influencers can use to. Consider some of the approaches the average press release takes. Earn press from industry publications. Identify Your Angle. They are sometimes used as merchandising tools to promote a brand or. PRNewswire. PRWeb’s pricing varies depending on the type of distribution and geographic location, but its basic press release distribution in the United States starts at $99. These mark the closing of the new hire press release so the reporter will know that there are no. Advanced: $110 per hour. Press Release Example For Students . Newswire – Best for Added Features. Optimizing your press release always starts with adding keywords. Issuewire is one of the top paid press release distribution sites with limited distribution for free pr. In fact, very few people are going to count the number of words in your press release. To make writing your press release’s boilerplate easier, follow the instructions here and check out some excellent examples for inspiration. 00—the difference being in the number of press releases it offers, as well as its distribution channels. On track two, other press releases will target your human editors with content8 Steps to Optimize a Press Release for SEO. 1. 5. Erika Varangouli Jun 03, 2021 14 min read TABLE OF CONTENTS How To Write a Press Release In this age of digital media, the press release is still vitally important. Here’s a step-by-step guide on writing the perfect nonprofit press release: 1. One of the ways you can send out a press release is to put it onto a press release distribution service (called a wire service in the PR biz). Integrate the five “Ws” and one “H” in the first 1-2 paragraphs. Start your 3-day free trial today! 1. Use one of these free press release templates. The average press release reader. Press releases are a good way to build citations. Use these press release examples, templates & tips to generate buzz for your biz. 6 PRs Save 25%. Read: How to identify the right PR firm for your business? We are having a lot of blogs available on our website related to niche Public Relations, brand relations, social. Sitetrail. Craft a Captivating Headline and Subheadline. 3. * Two days after publication a Business Wire marketing representative contacted me to say the first 400 words of a press release costs $830. 1. A press release is an official statement from a company or individual used for various purposes, such as clarifying a problem or conflict, announcing new products or services, business expansions, special. Announce it in a way that anyone with a basic knowledge of English can understand it. Since press releases should be kept between 400-600 words, this means 2-3 links of anchor text for the entire press release. You want to use keywords that are relevant to your press release topic, your industry, and your audience. g. 1. Craft an appealing press release headline, 3. Press Release Format Document Settings. It’s bland information, but it’s useful for the people most interested in it. Here are a few examples of good press releases: 1. The best way to learn is through experience; the second-best way to learn is from the experience of others. Example #2: TaskShift. Keep it to a maximum of two lines. Microsoft PR for Acquisition: In this example, Microsoft announces its acquisition of Activision with a Press Release. Create a meta description that accurately summarizes the. Upwork is a great example of a company that uses press releases to reach their target audience. Step #8: Include your company’s boilerplate. PR Business News Wire has an excellent wired network for widespread distribution of your press releases. and SEO agency) new website press release example because it contains all the most significant components of a website press release: The headline is short and simple and doesn’t say more than it needs to. , apologizing for a product recall, announcing a new charity, recruiting plaintiffs for a class action lawsuit). Download the new business press release template for free:. Guaranteed media syndication. Here you'll find more than 150 of the best press release examples from around the world. The selected quotes should emphasize the core of the announcement. In late February, SEOs and webmasters started noticing big brands gaining more visibility in search results. Here are some common press release template characteristics: Headline: A good headline grabs the attention of your reader or listener. 1. obal press release distribution site with exclusive press release distribution network that includes top social media, Web3 platforms and premium news sites. Do press releases boost SEO? Yes, press releases and news stories can boost. Press Release Examples and Guideline. Year Founded: 1954. Linking News is widely regarded as the best press release distribution site thanks to its vast network that includes more than 330,000 publications, 900,000 journalists, and over 90 million social media influencers. A press release is information that the press or media influencers can use to. PartnershipsChildren in NYC are learning to tie their laces five years earlier than their parents did. 1. The majority of PRWeb user opinions and evaluations are. This company is our favorite because it produces content that is trusted by readers and the media. 5. The first lesson most journalists learn about news reporting is to cover the five W’s: who, what, where, when and why. Since a standard press release is 300-400 words long, it’s important to include the important details in the first half of your story. It offers PR distribution and writing services. Cision PRWeb – Best for SEO Services. It has been our experience that online. Below, we give 10 awesome press release examples and discuss why they work so well. Learn More. As the user clicks on animated text, they are taken to a new page with more information. ”. Breaking news announcements, a new company hire at the executive level, sharing research and awards, product launches and events, are all examples of a newsworthy story that would make for a great press release. Show that new building, that handsome team, the revolutionary products! Also, be sure to include your company logo in a high-resolution format. The contents of a press release are aimed at garnering media attention. In addition, backlinks can also help to build relationships with other websites and bloggers. We chose McGawn Designs ’ (a web, marketing, and SEO agency) new website press release example because it contains all the most significant components of a website press release: The headline is short and simple and doesn’t say more than it needs to. Remember: the first line of your Google search engine result listing is going to be pulled from your headline. If you have breaking news that’s time-sensitive, you can send out a breaking news release. Summarize your story in your subtitle, 4. Keywords can play a vital role in getting your press release found by the users who are looking for similar. companies put the press releases out. Dominate Google SEO Rankings In Your Market – Google favors websites with “authority. Releases are sent to Google News and 80 news sites including FOX/CBS/ABC/ NBC, as well as being SEO optimized. Now that you see the impact of a good SEO press release, let's look at some essential tips to help you get started. One page really is best. That’s a signal of where the press release ends. General News. Here’s an example of what a basic SEO press release template. Press releases showcase your company’s expertise and. If you are looking for a way to strengthen your SEO strategy, writing press releases is one of the best ways for doing so—but only if you use them correctly. A. Step 1: Create an account with Semrush. For proper indexing by news sites, your headline should be between 2 and 22 words. g. SEO press releases are more than plugging in keywords and talking about your company. e. Recently, Upwork released a press statement about the. Her main specialties are content writing. The more news releases a company publishes and the more often, the more a brand’s image can be improved. An Introduction to Press Releases. There are a few steps to keep in mind whilst. It should be properly aligned in the top left corner of the press release. Download as Google Doc. g. SiteTrail: Best Overall Value and SEO Services. You could also write a press release if you sponsor a local event or team, or if you have any inspirational stories related to your brand that you could mention. Step #10: Fix Broken Links. by Michelle Garrett on Mar 16, 2023 3:27:00 PM . 3 Public and private events. This type of service is designed to attract exposure-hungry business owners with little time (or expertise) on their hands. You want to be searchable, and you want your business to appear on search engines like Google. A press release is just a method for ensuring that the information you wish to communicate is accurate and available. 7 Bold the important phrases, quotes, and statistics. PR Web is a tool owned by Cision, a PR and earned media software company. Press Release Stacking is a Multi-Benefit SEO Marketing and Sales Tool. Write in the third person. History Of Press Releases For SEO. Press Release submitted in our PR Network will get your news featured in Google News, Apple News, and other news sites. Some companies need recurring content projects each month and prefer to have content writers on retainer, e. The optimal length for a press release is 300–500 words. You need to highlight product benefits and features, how it’s different from similar products on the market, pricing, and a quote from someone at your. 5. Creating a press release: How-tos, templates, and tips. When a press release won’t provide any SEO benefit. Keep it to a maximum of two lines. Introduce essential information, 5. Celebration of anything in business. Start with a dateline that mentions the city, state, and date of the press release. Even if you are adept at writing. Sample press releases for original research. PRESS RELEASE: Create a press release for your library or institution. Product Releases. . You will not e-mail your editor contact list for most of your SEO press releases because the standard of what counts as news is much, much lower for SEO than for human editors. Especially if you’re creating them from scratch. 6. Download PDF. Generate positive buzz and enable your company to take control over how it’s recognized. products/services. Template Press Release Example for Event. Here’s an example of a press release first paragraph formatted properly: Note that the example puts both the business’s location and date in the first sentence. Business Wire’s experience, one-on-one guidance, and superior media targeting help you reach your audiences and generate results. Follow a standard rebranding press release format, starting with a headline, followed by a dateline, introduction, body paragraphs covering the key details of the rebrand, a quote from a company spokesperson, and a boilerplate about your company. The best examples of this type of press release are when big companies such as Apple or Google make an announcement that impacts the tech industry, or when new developments occur in the world of entertainment and celebrity gossip. Copy/paste this new hire press release to create a new employee announcement for your organization. Examples of Actual Press Releases. Craft Concise, Compelling Headlines. A new partnership press release is issued when a company forms a new partnership with another company. Prices from: $299 to $599 per press release. Those are some impressive numbers that understandably eliminate the need for any additional features. There are many wedding rings on the market. /2016/06/hfb-advertising-design-logo-header-1. Press release examples : announce a partnership. 12: Enhance Your Release with SEO and Pictures. The first five to seven words in a headline matter the most. This guide will use the terms “website SEO” and “press release SEO” to avoid confusion. Press release examples : announce figures or a study. My Motherlode. For example, "press release" is searched over ten. Apple. A press release is a short, compact article distributed by a company or publication with information about an event or a product. 1 Create catchy headlines. See the example below from Dunkin’s Donut: Now, as you must have observed the heading above shows the following SEO PR for users, journalists, and even search engines to easily analyze the data and decide whether the intent is clear and the headline is catchy. Image Source. Follow it with a subheadline that provides additional context and intrigue. Use the Free Templates – Fill Blanks. SEO can help. This shows search engines like Google that you hold expertise and authority in your business’s niche. Examples of press releases to announce an event. Using quotes in press releases: How to do it right. Anything newsworthy can become a focal point for general news. Step #5: Write Your Body Copy. A press release is traditionally composed of. 00 to $999. From high-profile clients to start-ups, we count on EIN Presswire to spread their message through their network of media outlets. 1. It is backed by a high number of Trustpilot reviews and strong case studies that shows strong customer performance in SEO and PR. Send Your Business Press Release NowBased on the analysis from Moz, Roman Originals has an increase of 17. If the product is new for your business, the change is obvious. Now that we’ve covered different elements that can build the perfect press release headline, here are 5 examples of successful headlines that can inspire your future press releases: 1. 2. 10 Press Release Examples 1. Here are six steps that can help you create an effective press release: 1. Share the press release on the company’s social media channels and encourage employees, partners, and followers to share it as well. 6 Best Press Release Services for Entrepreneurs 2023. If the news are embargoed, disclose that. 2. Write the Body. Write one or two quotable quotes. Your SEO team should be helping your PR team optimize the links in all of their earned media coverage — things like company press releases or non-paid stories. Press releases and SEO have become intertwined—press releases use techniques to indirectly boost their businesses’ SEO. Press releases are not just for the press. Start your 3-day free trial today! 1. Who, what, when, where, why ––and how–– should tell the reader everything they need to know. On March 5, Google’s Matt Cutts confirmed the “minor change,” adding. Start with a dateline that mentions the city, state, and date of the press release. Source. The contents of a press release are aimed at garnering media attention. Beginning an entirely new business. Press releases are texts that inform press representatives about the latest news from companies, institutions, or. Also called PR releases or news releases, they’re typically written by an organization’s PR or corporate communications team, or by a PR agency representing them. Writing a press release to break important company news can help businesses grow better, but doing it right is just as important. A press release is a formal announcement made by a business sharing newsworthy information relating to its latest business development with the media and other interested parties with the aim to generate press coverage. The Well Written Press Release. 3. Step #12: Make Your Content 10x Better. SEO is a set of practices designed to improve the appearance, positioning, and usefulness of multiple types of content in the organic search results. Press releases remain relevant in 2023. uk. Make contact easy. Wrap it up with a bang. Keyword rankings may be tracked daily (but reviewed. You should treat press releases the same as other types of content writing — highly valuable content written. 2 Launch of a new product. 1. Employee announcement: New hires and promotions are worthy of a press release. Earn quality backlinks on relevant publications. Tip 3: Insert key information in the first paragraph. Press release distribution platform operating at the more affordable end of the market. by Michelle Garrett on Mar 16, 2023 3:27:00 PM . Here are some interesting examples of press releases that have boosted SEO results, as well as an analysis of their essential parts and strategies: Example 1: Company X Introduces a New Product This press release resulted in several backlinks and an improvement in Company X's search engine rankings. Publicizing your senior level staff, for example, can give you more exposure and credibility. ” Having “authority” is highly valued by Google. This lends credibility and makes your request more formal. Instead, they're scanning headlines on Twitter,. Introduce essential information, 5. In its guide to writing a great press release (linked to earlier), Cision offers the following tips and more: Keep headlines and subheadlines brief and shareable —. A reader should be able to read the first sentence, get interested, and understand what the press release is about. 95 for a single press release, EIN Presswire is one of the most affordable PR distribution services in the market. Journalists are inundated with dozens – sometimes hundreds – of irrelevant pitches and press releases each week. Summarize your story in your subtitle, 4. To make writing your press release’s boilerplate easier, follow the instructions here and check out some excellent examples for inspiration. A business acquisition press release is a brief public announcement by a company to introduce the acquisition of another business entity to the market. These events could include: 1 Changes in executive-level leadership. Be sure to pay attention to your language and sentence structure. Since press releases should be kept between 400-600 words, this means 2-3 links of anchor text for the entire press release. Quotes: A powerful quote influences others and helps them take your press release seriously. Avoid conversational footnotes or casual tones. Keywords. Annual subscriptions: Professional – $317/mo ($3,804/year) – two monthly Premium press releases + 10% discount on other services. Year Founded: 1954. Step #14: Flatten Your. Press release examples : announce an acquisition/merge. Write on behalf of. For the next 114 years, the press release has continued to. About [Insert Name of Organization] – Add a paragraph about the firm. With plans starting at $99. 2: Citibank. For example, imagine you’re a florist in a small town. They. , readers, journalists). com. Create a draft. InnoGames. But remember your purpose for writing is to update your audience with relevant and current news. 2. The very first press release was sent in 1906 to describe a train wreck that killed 50 people in Atlantic City. Zendesk. There are exceptions to this rule. For a formal press release format, use one-inch margins around the entire document (e. 2. “Media people don’t want to read more than that. Order Now. With that being said, here are certain press release examples that will give you detailed insight as to why business professionals should write a press release. PRESS RELEASE PACKAGE. The Buffalo News. 2. . . It clearly states what the news is all about (new service launch), mentions the USP, mission, and vision behind it.